Music for Intros

Why Music for Intros?

For content creators who regularly publish videos and podcast episodes, it's essential to establish their channel as a brand. This includes a clear image with recognizability. This is best achieved through the combination of visual and acoustic elements, namely a short intro.

Famous examples of brand sounds include:

- Telekom
- 20th Century Fox
- Netflix
- Audi

For advertisers wanting to give their advertising message or slogan more expression and a memorable character, distinctive jingles and sound logos are of high importance.

Famous examples from advertising include:

- Haribo
- McDonalds

Conclusion: Music for intros significantly contributes to the company's image branding, generates attention, creates recognizability, and is an essential component of a modern, comprehensive corporate identity.

Which music is suitable as background music for intros and outros?

Finding the right intro music can be challenging. The choice of the appropriate song for your company's video or podcast intro or your advertisement depends largely on the image and the intended advertising message. It is important that the intro music is short, concise, and meaningful and that the sound design fits the content.

The most popular music for intros:

1. Videos and podcasts on technology topics: Electronic Jingles
2. Videos and podcasts on lifestyle topics: Hip Hop Jingles
3. Videos and podcasts on business and finance topics: Corporate Jingles
4. Videos and podcasts on cooking topics: Manouche Jazz
5. Videos and podcasts on travel topics: Atmospheres, World Music

How many bars does an intro have?

The trend is towards shorter intros compared to those from ten years ago. Some intros today consist of only a distinctive sound. If a visual intro already exists, the intro music should ideally match its length and be synchronized with it.

Conclusion: An intro should typically be about 1-2 bars long.

Where else can intro music be used?

Music that has been chosen as an intro can also be used in other contexts within a holistic corporate identity. This includes, for example:

- outros
- bridging gaps
- teasers to create tension
- openers at events
- or introductions before lectures

In general, the more often a viewer or listener hears the sound in connection with the brand, the more they will remember it.

Where can you buy music for intros?

For the use of music in intros, especially in a commercial context, it's of utmost importance to be on the safe side legally. This means you need written permission, i.e., a license, to use the music.

With providers like audiohub, you not only get this user license but also a GEMA exemption. The user license confirms that you can legally use the music in your desired context. The additional GEMA exemption document proves that the music is not registered with a collecting society. This is particularly relevant if your intro is broadcast at public events or on certain platforms that settle with such collecting societies.

Ready to give your project the perfect sound? Discover our diverse selection of GEMA-free music and showcase your intro!

Are you interested in intros with exclusive rights?

If you are looking for intros and jingles with exclusive rights, the following page might be of interest: Jingles with Exclusive Rights.